PR & Media Relations, Graphic Design, Writing, Newsletters, Website Management, Social Media, Videography

One of the most rewarding aspects of my five-plus years at CTMC was marketing new medical technologies and service lines. I developed a knack for translating complex clinical advancements into clear, engaging messaging that resonated with our community. Highlights included launching campaigns for a cutting-edge robotic surgical system, advanced cardiac devices, and new service lines such as audiology, aesthetic surgery, and immunotherapy under the Live Oak Health Partners physicians group.

This was a highly technical role: I managed the hospital’s website, intranet, and all social media channels single-handedly. I also introduced professional videography to the marketing department, producing weekly health tip videos with clinical staff and crafting full-length storytelling pieces—some of which supported fundraising efforts. Many of my videos have received 10,000+ views, with one reaching 300,000+ views.

Additionally, I created and distributed three tailored newsletters for CTMC staff, physicians, and donors. I handled every aspect: writing, photography, design, and production. This role allowed me to blend strategic communication with hands-on creative execution, all in service of advancing healthcare awareness and community engagement.