I thrive at the intersection of strategy and execution — where ideas become deliverables, and deliverables drive results.
I’m a multidisciplinary storyteller, strategist and creative producer with a passion for turning complex ideas into compelling content.
Whether I’m ghostwriting for medical professionals, producing video series across Texas, or designing high-converting websites, I bring clarity, creativity, and purpose to every project.
With a foundation in investigative journalism and editorial leadership, I’ve built a career that spans performance marketing, public sector communications, and brand development for startups. I’ve helped launch new publications, steer SEO strategy, and craft visual identities that resonate — all while keeping the audience at the heart of the story.
What I Do Best
- Marketing Strategy & SEO: From omni-channel campaigns to earned press coverage, I help brands grow their visibility and authority.
- Design & Web: I’ve led the creative direction for WordPress websites, pricing guides, and social media graphics that drive engagement and conversions.
- Video Production: As co-producer of the TRS Talks series, I travel across Texas to capture powerful stories from educators and retirees — handling everything from planning to second camera operation.
- Media Relations: I specialize in earning high-profile media placements on websites such as Bustle, Martha Stewart Living, HR.com, CEO Blog Nation, Psych Central and Digital Journal.
- Journalism & Editorial: I’ve served as editor for Community Impact Newspaper, delivering in-depth coverage on local government, education, health care and development in one of the nation’s fastest-growing cities.
Skills & Software
ADOBE CREATIVE SUITE
HOOTSUITE
AHREFS
GOOGLE ADS
GOOGLE ANALYTICS
TECHNICAL WRITING
STORYTELLING
AP STYLE
VIDEOGRAPHY
GRAPHIC DESIGN
SOCIAL PLATFORMS
PUBLIC REATIONS
CONTENT MARKETING
WORDPRESS & CMS
HTML
CRM SYSTEMS
SEO & LINKBUILDING
PUBLIC SPEAKING
PROOFREADING/EDITING
INVESTIGATIVE REPORTING
Industries Served
HEALTH CARE
MEDICAL TECH
SAAS
NONPROFIT
ECOMMERCE
TECH & SOFTWARE
FASHION
EDUCATION
DEFINED-BENEFIT PENSION
BAIL BOND
Top 5 Strengths
According to the Clifton
Strengthsfinder® Assessment:
STRATEGIC
ADAPTABILITY
INDIVIDUALIZATION
EMPATHY
IDEATION