Social Media, Email Campaigns, Creative Content Strategy & CEO Branding
Twitter (X)
During COVID, the annual SubSummit event was held virtually. Because PowerSync develops subscription management solutions for the Magento eCommerce platform, SubSummit was the perfect audience to get in front of.
I took advantage of the virtual summit by live Tweeting updates. I tagged subscription merchants in the posts, as subscription brands are the target audience for this SaaS solution. I also added #SubSummit to each post to boost engagment and visibility.
Instagram is a great place to share a brand’s visual story. I created captivating, on-brand graphics to let our audience know when a new blog post was published.
I also promoted a weekly invitation from the CEO to answer questions about business, subscriptions, technology, e-commerce and integrating systems. This was a great way to get him engaged in conversations with his target audience.
Additionally, Instagram was a great place to cross-promote our other social platforms.
I filled PowerSync’s Facebook feed with posts promoting products and customer testimonials, as well as sharing a weekly subscription news roundup. I also took the opportunity to build strategic relationships by sharing relevant industry content from other blogs and tagging them.
